Validated By Harvard
Required By The Workplace
The focus in admissions and hiring has evolved to emphasize soft skills like Curiosity and Compassion — traits now essential for thriving in a competitive, dynamic world.


Groundbreaking research defining the skills that matter for college success.
This comprehensive review highlights practical strategies and real-world applications for soft skills.
A Timeline Of
Transformation
Pre-Pandemic
2015-2019
The Rise of Non-Cognitive Competency Metrics
In 2019, over 140 colleges signed on to Harvard’s Making Caring Common initiative, fundamentally shifting admissions criteria beyond academics. Meanwhile, employers began emphasizing soft skills as technology transformed the workplace.
Pandemic Era
2020-2022
The Character Test: Thriving Amid Disruption
Crisis illuminated what drives success. Schools and businesses discovered that character strengths were the key differentiator between struggling and thriving during unprecedented change.
Post Pandemic
2023-Today
Soft Skills Move To The Forefront
Now over 400 colleges prioritize character evidence in admissions, while employers rank soft skills as their top hiring criteria. The ability to measure and validate these competencies has become essential.
The Character Revolution In
College Admissions
College essays, interviews, and extracurriculars now prioritize traits like Purpose, Gratitude, and having a Growth Mindset over test scores.
Redefining Readiness
Universities prioritize essays that highlight purpose.
Beyond Test Scores
Admissions offices focus on stories of community impact.


Why Employers Demand
Soft Skills More Than Ever
93% of hiring managers say skills like Self-Control are more important than a candidate’s college major.
Resumes Tell Only Half The Story

Success Beyond Technical Skills
SEL Is The New SAT
Your Traits Are Your Transcript
Discover how colleges and universities are embracing character-based admissions to shape a brighter future for students.

Dickinson College
By elevating character attributes in the way students are selected for educational opportunity, the ultimate goal is a happier and more promising future for our youth.

Robert Massa
Vice President Emeritus

University Of Virginia

Macy Lennox
Associate Dean Of Admissions

Pomona College

Bruce Poch
Dean Of Admissions

University Of Pennsylvania

Dr. Angela Duckworth
Professor Of Psychology

Stanford University

Dr. Carol Dweck
Professor Of Psychology

New York University

Shawn Abbott
Assistant Vice President

Vanderbilt University
The issue here is, that you took hold of something and made a difference. And that you vested yourself, you were excited, that you were passionate.

Douglas Christiansen
Vice Provost
