Blueprint For Success

Validated By Harvard
Required By The Workplace

The focus in admissions and hiring has evolved to emphasize soft skills like Curiosity and Compassion — traits now essential for thriving in a competitive, dynamic world.

Groundbreaking research defining the skills that matter for college success.

A Department of Labor guide looking at the soft skills employers prioritize in today’s job market.

This comprehensive review highlights practical strategies and real-world applications for soft skills.
Track The Change

A Timeline Of
Transformation

Pre-Pandemic

2015-2019
The Rise of Non-Cognitive Competency Metrics

In 2019, over 140 colleges signed on to Harvard’s Making Caring Common initiative, fundamentally shifting admissions criteria beyond academics. Meanwhile, employers began emphasizing soft skills as technology transformed the workplace.

Pandemic Era

2020-2022
The Character Test: Thriving Amid Disruption

Crisis illuminated what drives success. Schools and businesses discovered that character strengths were the key differentiator between struggling and thriving during unprecedented change.

Post Pandemic

2023-Today
Soft Skills Move To The Forefront

Now over 400 colleges prioritize character evidence in admissions, while employers rank soft skills as their top hiring criteria. The ability to measure and validate these competencies has become essential.

From The Field

The Character Revolution In
College Admissions

College essays, interviews, and extracurriculars now prioritize traits like Purpose, Gratitude, and having a Growth Mindset over test scores.

Redefining Readiness

Universities prioritize essays that highlight purpose.

Beyond Test Scores

Admissions offices focus on stories of community impact.

21st Century Workforce

Why Employers Demand
Soft Skills More Than Ever

93% of hiring managers say skills like Self-Control are more important than a candidate’s college major.

Resumes Tell Only Half The Story

In a skills-driven economy, resumes are secondary to traits like adaptability and a people-centered approach to work.

Success Beyond Technical Skills

As industries focus more on teamwork and leadership, emotional intelligence has become a cornerstone of hiring.
Voices From The Field

SEL Is The New SAT
Your Traits Are Your Transcript

Discover how colleges and universities are embracing character-based admissions to shape a brighter future for students.

Dickinson College

We strive to develop a research-based framework and proven best practices for advancing the identification and consideration of character attributes in the admission process. Attributes such as empathy, resilience, and teamwork are fundamental to an engaged life.

By elevating character attributes in the way students are selected for educational opportunity, the ultimate goal is a happier and more promising future for our youth.

Robert Massa

Vice President Emeritus

University Of Virginia

Most admissions officers will tell you that the personal statement is their favorite part of the application… Remember, we’re admitting classmates and roommates.

Macy Lennox

Associate Dean Of Admissions

Pomona College

How do we sort out the genuine student from the image essentially manufactured for admissions purposes? We look for credibility and, ultimately, genuineness.

Bruce Poch

Dean Of Admissions

University Of Pennsylvania

Achievement is not just about talent. It’s about identifying a goal you care about deeply and pursuing it with passion and perseverance.

Dr. Angela Duckworth

Professor Of Psychology

Stanford University

Admissions should look for students who are not just trying to prove their worth with test scores, but those who are eager to improve and grow.

Dr. Carol Dweck

Professor Of Psychology

New York University

I always tell students it’s not the “what” you’re doing, but the “how and why.” I can clearly see “what” you’re doing,” but “how and why,” I can’t jump into your mind.

Shawn Abbott

Assistant Vice President

Vanderbilt University

We would much prefer to see a student in fewer clubs but they have vested themselves and made a true difference in their lives and other people’s lives… We’re not judging what the topic is. We’re judging, did you take hold and grab it and move forward.

The issue here is, that you took hold of something and made a difference. And that you vested yourself, you were excited, that you were passionate.

Douglas Christiansen

Vice Provost

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