400+ Colleges
Want Character.
Now There’s A
Way To Prove It.
Major universities have transformed their admissions process, leaving K-12 schools across the country searching for ways to properly identify, develop, and prove the essential skills of their college-bound students.

See How Top Schools Evaluate
The Exact Traits We Measure
Leading schools are revolutionizing admissions by moving beyond grades
and test scores to prioritize character traits that predict real success.

University Of California
Describe an example of your leadership experience in which you have positively influenced others, helped resolve disputes or contributed to group efforts over time. What did you learn about what it takes to make an impact?

Curiosity & Purpose
82% Of Universities Consider This Key

Stanford University

Self Control
77% Of Admissions Officers Value This

Bowdoin College

Perspective-Taking
82% Of Universities Rank This Essential

Virgina Tech

Growth Mindset
96% Of Top Schools Look For This

Duke University

Grit
93% Of Colleges Prioritize This Trait

Common App

Gratitude
63% Of Colleges Deem This A Priority

Pomona College

Compassion
89% Of Schools Rank This As Requisite
The Gates Millennium Effect:
How IMPACTER Identifies
Those Hidden Scholars
A Complete Story
We find evidence standard assessments often overlook.
Proven Results
Students earn scholarships at 3x the rate after coursework.

The New College Interview:
Evidence Over Answers
Leading universities look for unscripted moments and authentic perspectives to identify future leaders.
Standard Screening Is No Longer Enough
Traditional metrics only scratch the surface. Real leadership potential shows up through natural interactions.
The New Blueprint For
College Admissions Success
Early Identification & Development
GRADES 9-10
Find Tomorrow’s Leaders Today
Use embedded assessments in daily activities to identify promising students early, then develop key traits through targeted advisory activities, guided reflection exercises, and growth opportunities.
Portfolio Building & Evidence
GRADE 11
Turn Student Voice Into Proof
Transform classroom discussions and leadership experiences into compelling evidence. Help students build portfolios that highlight key character strengths through concrete examples and measured growth.
Application Strategy & Support
GRADE 12
Match Character Strengths To College Fit
Connect student evidence to college priorities through tailored essays, strategic recommendation choices, and focused interview preparation. Align each application component with student strengths.
